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Sterling brings a wealth of knowledge and life experiences to the auction business. As a farmer and rancher, he regularly bought and sold through auctions. In recent years he has directed a non-profit and worked for the University of Wisconsin, where he has gained valuable experience in marketing, managing programs, and customer service–experiences relevant to the auction business. Since 2008, Sterling has worked as a full-time auctioneer. He served on board of directors of the Wisconsin Auctioneers Association. He is a member of the Wisconsin Realtors Association, the National Auctioneers Association, and the National Realtors Association. Sterling is a Wisconsin licensed real estate broker. He holds designations from the National Auctioneers Association including the prestigious CAI-Certified Auctioneer Institute, a 3 year program, plus AMM-Auction Marketing Management, BAS-Benefit Auction Specialist, CES-Certified Auction Specialist.